Our Story

Pahri Designs is a family-owned fashion brand founded in 2019 by two sisters from Birmingham, England. Born from a lifelong passion for creativity and design, inspired by their grandfather's artistic legacy and their own love of textiles, the founders spotted a gap in the market for pieces that blend beauty with meaning.

Our mission is simple: to bring out your inner confidence so you look and feel your absolute best. Pahri means "fairy" in Hindi, and we want every woman who wears our designs to feel like royalty, as if you're floating through your day in an outfit that's uniquely, beautifully you.

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What goes into making Pahri clothing?

Pahri Designs creates luxury pieces built to last. We use premium fabrics chosen for comfort and durability, paired with intricate hand embroidery that makes each garment truly unique.

Every stitch is a testament to our commitment to quality craftsmanship. When you invest in Pahri, you're choosing timeless elegance that will be treasured for years to come.

Why Choose Pahri?

Every Pahri creation is thoughtfully designed to celebrate your individuality. We believe women are inherently strong and resilient, and our timeless, elegant pieces are crafted to let your personality truly shine. Whether you choose from our curated collection or opt for bespoke, made-to-measure designs, each piece is tailored to fit you perfectly - like a second skin.